Evidence to outcome

Opportunity center

Prioritized by evidence strength, revenue potential, and executability. Real signals and synthetic demos always stay separate.

Opportunity lifecycle

Real opportunity lifecycle

Every step requires human approval. The system does not call external channels or store customer contact details.

— RECORDS

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CONSENTED REACTIVATION PILOT

High-value dormant customers: Data not ready

A real customer opportunity cannot be calculated yetNext: import anonymized order history with explicit marketing consent. Emails, phone numbers, and customer lists are not accepted.Go to data connections

Synthetic opportunity queue

Synthetic demo opportunities

For ranking and evidence-chain demonstration only

Ranking methodScore = impact 35% + incremental potential 30% + confidence 20% + executability 15%

The score prioritizes work; it is not a revenue promise. Verify data coverage, audience, and experiment cost before launch.

P0Lifecycle · Awaiting approval

Reactivate high-value customers at risk of churn

Repeat-purchase interval is increasing and the 30-day dormant share is above baseline.

Audience: No repeat purchase in 90 days · High historical valueSource: customer segments + order historyConfidence: Medium · 72%

Score8630-day opportunity $18,420Create sample draft

P1CRM · Design needed

Improve second purchase among new U.S. customers

Second-order conversion among 14–30 day first-time buyers is below baseline.

Audience: First-time U.S. buyers · 14–30 days since first orderSource: customer segments + order historyConfidence: Medium · 68%

Score7430-day opportunity $11,680Create sample draft

P1Growth · Needs validation

Review margin erosion in high-discount orders

Order volume increased while net-revenue attribution remains incomplete.

Audience: Repeat orders with discounts above 20%Source: customer segments + order historyConfidence: Low · 55%

Score6930-day opportunity $7,950Create sample draft