Measurement & learning

Experiment learning

Real merchant aggregate outcomes come first. Demo results remain clearly labeled and separate.

REAL PILOT RESULT

Real execution attribution

Only treatment and control aggregates are accepted—never customer identities or contact details.

Awaiting submission
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SYNTHETIC DEMO

Demo learning result

Not representative of real business impact
DEMOSynthetic sample result

High-churn-risk reactivation A/B test

Treatment conversion20.0%
Control conversion10.0%

Attribution: compare treatment and control over the same observation window, then calculate incremental conversion and order revenue.

Guardrails

Limits on interpretation

  • Do not recommend scaling when the sample is insufficient.
  • Do not claim delivery without channel receipts.
  • Do not show real ROI without cost data.
  • Merchant-submitted results are not independent platform verification.