Measurement & learning
Experiment learning
Real merchant aggregate outcomes come first. Demo results remain clearly labeled and separate.
REAL PILOT RESULT
Real execution attribution
Only treatment and control aggregates are accepted—never customer identities or contact details.
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SYNTHETIC DEMO
Demo learning result
DEMOSynthetic sample result
High-churn-risk reactivation A/B test
Attribution: compare treatment and control over the same observation window, then calculate incremental conversion and order revenue.
Guardrails
Limits on interpretation
- Do not recommend scaling when the sample is insufficient.
- Do not claim delivery without channel receipts.
- Do not show real ROI without cost data.
- Merchant-submitted results are not independent platform verification.